Liana Delucca Johnson
CLIENTS :
Agency Aspect
CamelBak
Cole Haan
Cordura Fabric
Travelmore
+ more
Liana Delucca Johnson is a technically trained Product Designer who graduated from the Art Center College of Design in Pasadena and the University of California at Davis. She has designed running, biking, hiking, skiing, sports, water bottles, hydration systems, military and S.W.A.T. team equipment, backpacks, duffel bags, fashion lifestyle products, and accessories such as hats and gloves. Utilizing her strong background experience working inside and outside of the outdoor industry, she founded DeluccaJ Design, a design consultancy which delivers trend research, design strategy, product design, materials and color theory to clients nationwide.
She is one of the few women who are technical-equipment designers in the outdoor industry, and whenever she has the opportunity, aims to reinvent women’s fit, form and function by infusing ergonomics, technology and fashion. This is one of the reasons she implemented her idea to co-found a bag company designed by women for women, called Agency Aspect, with a fellow female design colleague from The North Face®. They were successfully funded on Kickstarter in 2018 and now sell their products direct to consumers online.
Liana currently lives in Pleasant Hill, California with her husband and three children (older son and boy/girl twins). She is a proud Cali-rican (Born in California from Puerto Rican parents) and was a competitive three sport athlete in high school. She continues to enjoy staying active athletically, both indoors and outdoors, while also learning new pursuits. Her goal is to continue to create a badass-balanced life between family, friends, design, travel, exercise, sports and fun.
She strongly believes that success comes when you KNOW WHAT YOU WANT, AIM HIGH, WORK HARD AND GO AFTER LIVING YOUR DREAMS!
DeluccaJ Design is currently available for design projects.
CV available upon request.